10 Secret San Diego Seller’s Tactics to Surprise Home Buyers (and Inspire High Offers)

San Diego sellers are getting smarter with their tactics to attract buyers.  Buyers are tired of seeing the same tactics used over and over again with each open house that they walkthrough.  That is why in order to ‘wow’ buyers, a seller has to bring something new to the table.  

With that in mind, San Diego sellers should consider employing these ten secret tactics to surprise buyers and make them excited to place an offer.

At the Curb

The first item that a San Diego home buyer can see is the mailbox.  If the mailbox is old, cracked, faded from the sun, and leaning to one side the buyer is going to instantly be nervous.  Updating a mailbox to look pristine can instill confidence in a buyer that the home will look the same.

Finding the Right Match

People change and move rooms to fit their needs.  Sometimes a playroom is better in the master bedroom.  Or some people prefer their office in the dining room.  

If the room is not intended for a specific purpose, do not advertise it as such.  Move all furniture to their corresponding rooms to showcase what the home has. Using one room for multiple purposes implies there are not enough rooms to fit the needs of the homeowner.

Old Bathrooms

No one wants to drop a couple of thousand dollars on a bathroom remodel that the new buyer is likely to take out anyway.  Instead of completely remodeling the room simply reglaze an outdated bathroom. Reglazing is cheaper and any bathroom can be redone in white to make it look clean and modern.  

Letter to Buyers

Many buyers write a letter to the homeowner when they make an offer to explain why they want to purchase the home.  But San Diego sellers who write a letter about the life of the family in the home makes buyers fall in love with the home.  This tactic has helped many homeowners getting multiple offers at asking price when buyers were eager to move into the home with so many great memories.

Listing Price

This tactic seems counterproductive but actually helps sellers get better offers.  Many want to list their San Diego home for at least ten percent over market value to make sure they get what they want from the home.  By doing this only thirty percent of buyers are likely to want to view the home.

Listing at ten percent under the market value can draw in more than double the buying pool.  With more buyers, it is more likely to get higher bids. Buyers will be more aggressive with their offers if they know other buyers are trying to beat their offer.  

Talk About The Neighborhood

Leave details about the San Diego neighborhood for the home buyers.  They are not just moving into a new home they are moving into a new area.  This can mean finding a new favorite coffee shop, learning the best bike paths, and learning where all of the parks are.  Information about the neighborhood makes them feel more at home.

All About the Neighbors

Homeowners want to know what kind of neighbors they are getting. So if the neighborhood is close and often gets together for block parties this is a detail to share.  Talk about local weekly, monthly, or yearly events. Plus, mention any bonuses to the neighborhood like close proximity to a water park or school.  

Bonus Features

Some San Diego buyers are moving from their first apartment to their first home.  Even though an automated garage door, motion sensor lights, and even a security system seem standard to most homeowners these may be huge bonuses for first-time buyers.  Showcase all added features that are staying with the home.

Advertising With Video

Everyone expects pictures when looking at a house listing.  Including a video walk-through of the home takes this a step further.  People will be even more excited to walk through the home themselves after watching the video.

Pre-Inspections

Preparing for a sale is important.  Getting a pre-inspection allows a homeowner to address concerns that the buyer’s inspector could have found.  It is also a good way to show a buyer that the San Diego home is in great condition. Buyers will still want to order their own inspection but they will be much quicker on the draw in making that offer.