How San Diego Sellers Can Harness These Secrets to Selling

Buying a San Diego home is not always a logical process.  Even though the San Diego sellers and the potential buyers are going to take a lot of time thinking about the house, much of the decision making is done subconsciously.  

Buyers tend to judge a house the instant they walk in. This means that even the most logical people can fall in love with a well-staged home at the right price even if it does not check all the boxes.  

With this in mind,  San Diego sellers can use this knowledge when listing their house for sale.

Instant Reaction

The first reaction of a home buyer is going to be a lasting one.  If they immediately notice something they do not like about the home they will have a negative view for the entire walkthrough.  Likewise, they are going to like the San Diego house a lot more if their very first impression is a good one. The small details people are looking for in a home do matter. But in the overall scheme of things, they have made their decision the moment they walk in.  

This is why San Diego sellers need to make sure that the first impression is the best.  Concentrate on the outside of the house, including the yard. Adding in flowers and updated the color on the door is helpful.  The entryway to the home also needs to be clean and organized. It is the area that the buyer will make their initial judgment.

Simple Smells

This may be a strange concept, but  San Diego sellers do not want to overwhelm a buyer’s senses with too many smells.  While a house that smells clean, has coffee brewing, and cookies baking is inviting it is also too much at once.  

Pick one simple scent and stick to it.  This will make it pleasant for the home buyer to walk through and they can concentrate on looking at the house, not worry about figuring out what concoction is in the air freshener.    

Pricing the House With Too Many Nines

While shopping at a store people love to see something that is just under five dollars.  Something marked $4.99 just feels like a better deal to many shoppers. However, this is not the case with a San Diego home.

For example, pricing a house at $299,000 is actually a turn off for buyers.  It makes it feel like a last-ditch effort to attract buyers at a lower price and they will feel like they are being swindled.

Too Perfect of a Price

That being said, San Diego sellers want to be careful of simply rounding off a price to make it look neater.  This actually makes buyers wonder how the number was arrived at.

Having a house priced exactly at $300,000 is going to look like the homeowners simply want to make that much money.  However, pricing the home at $288,000 is a specific number and can be perceived to be more accurate of a price.

Buyers want to know where the price of the San Diego home came from.  If it is from thorough research including comparable homes in the San Diego area it is not likely to fit into a perfectly rounded number.  

Staging the House

A staged house has been shown to sell faster than an unstaged one.  While San Diego home buyers are trying to imagine their own furniture and items in the house, there is a limit.  Few home buyers can think about a house as fully furnished without any furniture in it. Always have the right furniture in a room to give them an idea of what it can be used for.

This means that all bedrooms should have at least a bed in the room.  If the room is an office, consider a desk with a computer. Do not be tempted to start moving that living room furniture to the next house or that will simply look like an empty room in the middle of the home.  Give buyers something to work off of, even if a professional stager is not hired.

Selling a San Diego house is not only about telling buyers the basic facts about the home.  Sellers must focus on the aspects that buyers are not thinking about including what the price signals to them and how the home looked while staged.  Even the smell of the house is important when winning a buyer over.